Product Branding
Ever notice how when a company comes out with a new product that all the other companies' products that follow suit get called the pioneering company's name? Like Jet Ski? Weed Eater? Band Aid? A company called Jet Ski created a Personal Water Craft and everybody called it by it's brand name, "Jet Ski". Then all the other Personal Water Crafts like it were called Jet Ski too even though there was only one company called Jet Ski.What's my point? Irritating Branding Nonsense. Sing with me:
"I am stuck on Band Aid Brand 'cause Band Aid's Stuck on me!"
When I was a kid the word "Brand" wasn't in that jingle. It was merely:
"I am stuck on Band Aid, 'cause Band Aid's Stuck on me!"
Somewhere somebody decided they needed to set the pinnacle of adhesive bandages apart from the others by adding "Brand" to it. Most people I know call any adhesive bandage "Band Aid" regardless of who makes it. So why did Johnson & Johnson have to add "Brand" to their already cool Band Aid name? I dunno. I still hate the word "Brand" in the jingle. Throws off the meter.
This reminds me of playing with Legos as a child. One day I decided I must read the entire instruction booklet including all of the fine print. Much to my dismay I discovered that all of us children who loved our Legos were doing it wrong. The note read something like this:
"Please refer to this product as "Lego Brand Building Blocks" and not "Legos" blah, blah, blah."
I can't remember the exact wording but it was something like that.
Now what kid is going to say "Lego Brand Building Blocks" when they can just say "Legos"? None that I know of. Hand me that red Lego Brand Building block with the two dots on the top. No, not that one. The other one next to the yellow Lego Brand Building block that's square with the four dots. Hey Billy! Wanna come over and play with my Lego Brand Building Blocks? How dumb does that sound?
I think for vacation this year we will go visit Lego Brand Building Blocks Land. And if I get a cut I sure hope I have a Band Aid Brand adhesive bandage!
posted by Derek at
10:00 AM
2 comment(s):
nice site simple but attractive
By
qamar, at
2:52 AM
nice site simple but attractive
By
qamar, at
2:52 AM
Post a comment
<< Home